https://www.somiinsights.com/what-we-do daily 1.0 2025-10-28 https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/a519b228-4496-4b3a-abe5-3f71f4b8b0c4/eutah-mizushima-2TlAsvhqiL0-unsplash.jpg Japan market research https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/40e5f863-4b96-4c3f-9bec-19f6c1980af2/architect.jpg Japan market research https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/bae259da-0b14-42e4-b0f7-70a7ee9fd937/DSC00224.jpg Japan market research https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/91ab45cd-7f6d-484d-b0ab-f4568c6fe0ca/cherries-8245277_1280.jpg Japan market research - 想実 Why somi? Our mission is to help clients get the most out of the research that they do. It’s in our name… The character 想 (sō) means ‘insight’, while 実 (mi) means ‘to bear fruit’ as part of the verb 実る (‘minoru’) At somi insights, we unearth deep, meaningful consumer insights and explain them through the cultural context, so that they start to make intuitive sense Next, we link insight to brand strategy to illuminate the way forward so that clients can rapidly activate insights within their organization Somi insights helps clients to reap the fruits of their insights, in the moment and into the future https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/f0d94261-bb03-476f-aed7-9b8cb7258d96/wagashi.png Japan market research - What sets us apart? The experience, perspective and cultural understanding to translate what consumers say to what consumers mean The rigorous analytical thinking and the ability to synthesize disparate data sources to identify insights…and to know which insights are key The ability to link consumer insight to brand strategy The skill to craft a compelling narrative that excites stakeholders and deepens understanding The passion for the brand mission and a spirit of collaborative partnership to help clients activate insights to move the business forward https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/a519b228-4496-4b3a-abe5-3f71f4b8b0c4/eutah-mizushima-2TlAsvhqiL0-unsplash.jpg Japan market research - More about… Consumer insights Consumer insights are the underlying meaning behind what consumers say and do. Getting to this is not easy work. Consumers typically cannot tell us in words why they perceive things the way they do or make the purchase decisions that they make. Researchers must have a broader view of the cultural context in which consumers operate in order to understand the ‘why’, not just the ‘what’ of consumer behavior. Good moderation is key, but absolutely essential are passionate researchers who strive for understanding. By listening fully and rigorously analyzing consumer inputs within the context of culture, we achieve an exceptional depth of insight around consumers’ underlying perceptions and motivations. https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/bae259da-0b14-42e4-b0f7-70a7ee9fd937/DSC00224.jpg Japan market research - More about… Brand positioning & communications We help clients identify the key consumer insights to position brands around and determine how best to communicate to tap into target consumers’ true unmet needs, motivations and aspirations. As brand marketers, we know how to hone research outputs precisely to client needs. Through narratives that explain insights within the cultural context and linking those insights to brand strategy in simple, declarative language, we help get diverse teams on the same page. This makes understanding, alignment and activation much easier, thus enabling impact. Typically, once the research report is delivered, the researcher is out of the picture. The brand team rushes forward after a quick one-hour presentation of the key insights and implications. What a waste! After hours and hours of listening to consumers, the researcher embodies the consumer voice. We stay on the journey with you to keep the consumer voice close at hand, making it your special superpower. https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/1609398035729-IMTIP252EH48IU161CKT/architect.PNG Japan market research - More about… Ideation & activation Whether online or offline, we have devised ways to streamline the “workshop” into a highly action-oriented, fun and engaging activity that helps clients align and energize as teams and thought-partners. What makes us so good at this? We think it’s passion, quick thinking and good listening, but see for yourself. We’ve done workshops of all kinds including product concept ideation, cultural insights training and brand positioning ideation and alignment. Our people skills, language skills and cultural awareness allow for different communication styles, drawing all voices into the discussion. Tell us what you need and let us figure out the how. https://www.somiinsights.com/who-we-are daily 0.75 2025-10-31 https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/722e474d-8ab0-4f60-8f90-4f14af4e9f3d/Screen+Shot+2023-11-21+at+5.49.43+PM.png Japan consumer insights expert https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/1610937733165-N3ADEFTV11O74LH3YELQ/Screen+Shot+2021-01-18+at+9.32.06+AM.png Japan consumer insights expert - Great work is the result of collaborative partnership Deanna personally leads every project, from proposal to final report. Collaborating with a tried-and-true network of experts in recruitment, moderation and translation, the very best talent together achieves the research goals. Deanna is the point of contact for the client and responsible for the entire project, from start to finish. https://www.somiinsights.com/japan-luxury-and-fashion daily 0.75 2024-01-10 https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/7112a6c2-4085-44ae-8314-504e87c5de0c/Screen+Shot+2021-01-01+at+3.12.01+PM.jpg Japan consumer insights luxury and fashion https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/25117afd-d166-4cff-8b25-0b80165abffc/image-asset.jpg Japan consumer insights luxury and fashion https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/502bcbe0-7453-4ae7-916f-9520abff42b7/image-asset.jpg Japan consumer insights luxury and fashion https://www.somiinsights.com/japan-experts daily 0.75 2025-10-28 https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/1609749381381-CKWOMDSYV0PKGJJV87MF/Screen+Shot+2021-01-04+at+5.36.00+PM.png Somi Insights Experts - Marco Spola All of the photos of Deanna in action were taken in a matter of hours with the talented Marco Spola. Luxury businessman, talented photographer and generous collaborator. See more of his work or hire him at www.marcospola.com https://www.somiinsights.com/japan-beauty daily 0.75 2024-01-10 https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/9653a9e7-42f1-4f0f-812a-90fc2e3ef09c/Screen+Shot+2021-01-01+at+11.57.46+AM.jpg Japan consumer insights beauty https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/347394bf-76da-432f-ace3-81c51c2f1cad/yjJvX42w.jpg Japan consumer insights beauty https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/28a34355-31f7-4400-9f6d-c3193af2a476/image-asset.jpg Japan consumer insights beauty https://www.somiinsights.com/japan-baby-goods daily 0.75 2021-01-26 https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/1609487531409-HCURROAHR8CYDZ3MJFIA/Screen+Shot+2021-01-01+at+4.47.46+PM.png Japan consumer insights baby goods - Baby goods A high-end, European baby goods brand had a strong presence in Japan thanks to a specific product, but sought to bring their full range of products to a wider consumer base. In order to optimize for future growth, the client sought to understand who their Japanese consumers were and what elements of the brand were most resonant and could be further leveraged. We conducted in-home consumer interviews that included creative homework assignments which provided insight into the goals each woman had as a mother. These interviews provided a clear understanding of current consumer typologies and motivations. Final deliverables included a refined brand positioning and coherent brand strategy to take the brand to the next level in Japan. https://www.somiinsights.com/japan-food-and-beverage daily 0.75 2024-01-10 https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/6a3b1a44-b76a-4424-a16b-24a74efbd89b/WhatsApp+Image+2024-01-09+at+2.43.20+PM.jpg Japan consumer insights food and beverage https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/53c92bb3-faa1-48ce-ae9e-46183997c62f/green+brothers.jpg Japan consumer insights food and beverage https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/7c19fd0f-6ebb-4ce4-8f75-e68b6d6b4821/image-asset.jpg Japan consumer insights food and beverage https://www.somiinsights.com/japan-non-profit-institutions daily 0.75 2024-01-09 https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/7df407b3-f7d5-4a9b-94d2-78cc7a7c1c6a/Screen+Shot+2024-01-09+at+2.41.43+PM.jpg Japan consumer insights non-profit institutions - Purpose A major U.S.-based foundation wanted to understand how to raise awareness with the Japanese public. They sought to understand the current level of awareness, perceptions and how best to augment the resonance of its mission to the Japanese public. We shared the foundation’s materials with carefully recruited individuals (a higher level of civic-engagement and awareness). We analyzed consumer input through the lens of culture to help the client understand how best to optimize their positioning and communications within the Japanese context. https://www.somiinsights.com/contact daily 0.75 2021-01-16 https://www.somiinsights.com/articles daily 0.75 2024-01-31 https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/30f3c922-3514-4257-bc14-f905bc634607/Screen+Shot+2021-01-15+at+2.24.31+PM.jpg Japan consumer insights - Now & Zen podcast Photo by Marco Spola https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/1611809002574-4R9KPVWQ9VY04S25OP5D/Screen+Shot+2021-01-28+at+1.40.48+PM.png Japan consumer insights - Ambivalence towards gender inequality Photo by Marco Spola https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/9a423eb2-abce-4b04-b796-19b5be4f3276/Screen+Shot+2021-01-15+at+2.36.16+PM.jpg Japan consumer insights Photo by Marco Spola https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/54ec25a8-3990-45fa-afb1-43d164f7c495/IMG_2316.jpg Japan consumer insights Click on image to read article https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/6d2c717f-3485-4ba8-a766-57a387e4a4b1/image-asset.jpg Japan consumer insights Photo by Marco Spola https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/33df654d-0f3a-4ae1-95e5-466ca018ebe9/GettyImages-961295532.jpg Japan consumer insights Photo by Marco Spola https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/3c10c7f8-20b9-4404-afc7-40124f57e0a6/Screen+Shot+2020-09-17+at+11.31.55+AM.jpg Japan consumer insights Click on image to read article https://images.squarespace-cdn.com/content/v1/5f4dddb15bcc4130f1f894c9/713762da-1fb1-41bb-ab78-83da6f4c564a/vacation Japan consumer insights Photo by Marco Spola https://www.somiinsights.com/new-page daily 0.75 2021-01-15