somi insights
Meaningful insight made actionable
A Japan-focused, full-service consumer insights agency
What we do
Consumer insights
Tell us your business challenge. Together, we can figure out the best approach to getting the insights you need. We can lead the research process every step of the way. Or, we can serve in a more consultative role, assisting and guiding at any point along the journey.
ビジネス課題をお聞かせください
ビジネス課題解決に向けたインサイトやリサーチ結果をを得るために、最適なアプローチをご提案いたします。
調査プロセスにおいての全てのステップを弊社でリードいたします。また、必要に応じてコンサルティングの役割も果たし、お客様のビジネスにおけるさまざまなステージにおいてのサポートをすることが可能です。
Brand positioning & communications
As researchers and marketers, we are experts at helping clients position brands by identifying the key consumer insights and how best to communicate them.
We are pretty exceptional copywriters. As part of our research output, we can deliver finished concepts ready for consumer testing.
ブランドポジショニングと コミュニケーション
リサーチャーであり、マーケティングにも精通する私たちは、ターゲットとなる消費者のインサイト理解を通じてブランドポジショニングを提案するエキスパートです。
また、リサーチから得られたラーニングを通して、コミニュケーションにおいて何をどのように伝えていくことがベストなのかを提案します。
コピーライティング経験もございますので、アウトプットとして消費者テストに向けたコンセプトを作成・提供することも可能です。
Ideation & activation
Getting several smart brains thinking together is undeniably powerful. Consumer understanding? Product concept ideation? Brand positioning ideation? Stakeholder alignment? Tell us the need and we will design an online or in-person workshop to fit the need and time/budget constraints.
アイディエーションとアクティベーション
数ある賢い頭脳が一緒になって何かを考えることは、紛れもなくパワフルであり、とても素敵なアイディアが出てくるきっかけになります。
消費者理解や製品コンセプトの考案、ブランドポジショニングの考案や、ステークホルダー同士のアライメント形成など、お客様のニーズと時間的・予算的制約を考慮しながら、オンラインまたはオフラインでのワークショップをデザインします。
想実 Why somi?
Our mission is to help clients get the most out of the research that they do. It’s in our name…
The character 想 (sō) means ‘insight’, while 実 (mi) means ‘to bear fruit’ as part of the verb 実る (‘minoru’)
At somi insights, we unearth deep, meaningful consumer insights and explain them through the cultural context, so that they start to make intuitive sense
Next, we link insight to brand strategy to illuminate the way forward so that clients can rapidly activate insights within their organization
Somi insights helps clients to reap the fruits of their insights, in the moment and into the future
What sets us apart?
The experience, perspective and cultural understanding to translate what consumers say to what consumers mean
The rigorous analytical thinking and the ability to synthesize disparate data sources to identify insights…and to know which insights are key
The ability to link consumer insight to brand strategy
The skill to craft a compelling narrative that excites stakeholders and deepens understanding
The passion for the brand mission and a spirit of collaborative partnership to help clients activate insights to move the business forward
More about…
Consumer insights
Consumer insights are the underlying meaning behind what consumers say and do. Getting to this is not easy work. Consumers typically cannot tell us in words why they perceive things the way they do or make the purchase decisions that they make.
Researchers must have a broader view of the cultural context in which consumers operate in order to understand the ‘why’, not just the ‘what’ of consumer behavior.
Good moderation is key, but absolutely essential are passionate researchers who strive for understanding. By listening fully and rigorously analyzing consumer inputs within the context of culture, we achieve an exceptional depth of insight around consumers’ underlying perceptions and motivations.
More about…
Brand positioning & communications
We help clients identify the key consumer insights to position brands around and determine how best to communicate to tap into target consumers’ true unmet needs, motivations and aspirations.
As brand marketers, we know how to hone research outputs precisely to client needs. Through narratives that explain insights within the cultural context and linking those insights to brand strategy in simple, declarative language, we help get diverse teams on the same page. This makes understanding, alignment and activation much easier, thus enabling impact.
Typically, once the research report is delivered, the researcher is out of the picture. The brand team rushes forward after a quick one-hour presentation of the key insights and implications. What a waste! After hours and hours of listening to consumers, the researcher embodies the consumer voice. We stay on the journey with you to keep the consumer voice close at hand, making it your special superpower.
More about…
Ideation & activation
Whether online or offline, we have devised ways to streamline the “workshop” into a highly action-oriented, fun and engaging activity that helps clients align and energize as teams and thought-partners.
What makes us so good at this? We think it’s passion, quick thinking and good listening, but see for yourself.
We’ve done workshops of all kinds including product concept ideation, cultural insights training and brand positioning ideation and alignment. Our people skills, language skills and cultural awareness allow for different communication styles, drawing all voices into the discussion.
Tell us what you need and let us figure out the how.