Baby goods
A high-end, European baby goods brand had a strong presence in Japan thanks to a specific product, but sought to bring their full range of products to a wider consumer base. In order to optimize for future growth, the client sought to understand who their Japanese consumers were and what elements of the brand were most resonant and could be further leveraged.
We conducted in-home consumer interviews that included creative homework assignments which provided insight into the goals each woman had as a mother. These interviews provided a clear understanding of current consumer typologies and motivations.
Final deliverables included a refined brand positioning and coherent brand strategy to take the brand to the next level in Japan.