Purpose
A major U.S.-based foundation wanted to understand how to raise awareness with the Japanese public. They sought to understand the current level of awareness, perceptions and how best to augment the resonance of its mission to the Japanese public.
We shared the foundation’s materials with carefully recruited individuals (a higher level of civic-engagement and awareness). We analyzed consumer input through the lens of culture to help the client understand how best to optimize their positioning and communications within the Japanese context.